Be Remarkable, Be Viral

By Maria Valentina Sansur

Have you ever loved a restaurant’s food so much that you shared it with all your friends? Did they eat there after your recommendation? If the answer is yes, this concept is known as “word of mouth”. The passing of information from one individual to another is one of the most powerful tools in marketing. Let’s see it the other way around; have you seen a TV show based on your friend’s opinion? Think about the last movie you watched. Did someone talked to you about it beforehand? Word of mouth influences over 50 percent of all decisions. (more…)