Be Remarkable, Be Viral

By Maria Valentina Sansur

Have you ever loved a restaurant’s food so much that you shared it with all your friends? Did they eat there after your recommendation? If the answer is yes, this concept is known as “word of mouth”. The passing of information from one individual to another is one of the most powerful tools in marketing. Let’s see it the other way around; have you seen a TV show based on your friend’s opinion? Think about the last movie you watched. Did someone talked to you about it beforehand? Word of mouth influences over 50 percent of all decisions. (more…)

Storytelling: A Way to Connect

By Maria Valentina Sansur

We all have witnessed an amazing presentation made by someone in our speech class, but what makes him or her stand out from the rest? It’s the way they decide to organize their ideas and narrate their story that makes them a great speaker. How a story is told is more important than who is telling the story. For instance, during a trial, if a defendant’s side of the story is more compelling than the plaintiff’s, he is more likely to get his freedom, even if he did commit the crime. (more…)

5 Biggest Marketing Challenges & How to Solve Them

By Marcelle Smith

One of the most important things to know about marketing is that it’s always evolving. Challenges will always arise because of the ever-changing nature of marketing. However, with these constant advances, there are simultaneous advances in technology, making it easier on us as marketers to overcome these challenges. In that case, being aware of technology’s advances is super important. This awareness will help later on when overcoming some of the obstacles we may face as marketers. (more…)

A Sip of the Contrast Principle

By Maria Valentina Sansur

All future professionals, regardless of the major, have one thing in common: a thirst for knowledge. We like researching about different fields in our major, possible jobs, average salaries and so on. We google everything. However, we sometimes forget about a good source of information: books. In the marketing field, I truly recommend Influence: the Psychology of Persuasion. The book, written by Robert Cialdini, states the most important principles of persuasion. If you master these techniques, you will be able to sell even the most common blue pen. In the book, Cialdini explains the psychology behind customer’s behaviors. He provides a better understanding of influence and he gives tips on how to avoid being persuaded under these principles. Although marketing and psychology might seem to be very different fields, they are directly correlated. If you understand customer’s reactions, you will be able to cause those reactions. (more…)

Top 6 Digital Marketing Trends that will Dominate 2018

By Marcelle Smith

The field of marketing is growing and developing each day. In all areas of marketing, technology has not stopped improving and is becoming more prominent. Year-to-year advancements bring new changes. As marketers, it is tremendously important to be up to date with modern trends. Therefore, we must consider the significance and frequency of digital marketing as a rising aspect. Digital marketing could potentially be one of the biggest avenues as a means of promoting goods and services, and the possibilities for growth must be explored. (more…)