Storytelling: A Way to Connect

By Maria Valentina Sansur We all have witnessed an amazing presentation made by someone in our speech class, but what makes him or her stand out from the rest? It’s the way they decide to organize their ideas and narrate their story that makes them a great speaker. How a story is told is more important… Continue reading Storytelling: A Way to Connect

5 Biggest Marketing Challenges & How to Solve Them

By Marcelle Smith One of the most important things to know about marketing is that it’s always evolving. Challenges will always arise because of the ever-changing nature of marketing. However, with these constant advances, there are simultaneous advances in technology, making it easier on us as marketers to overcome these challenges. In that case, being… Continue reading 5 Biggest Marketing Challenges & How to Solve Them

A Sip of the Contrast Principle

By Maria Valentina Sansur All future professionals, regardless of the major, have one thing in common: a thirst for knowledge. We like researching about different fields in our major, possible jobs, average salaries and so on. We google everything. However, we sometimes forget about a good source of information: books. In the marketing field, I… Continue reading A Sip of the Contrast Principle

Top 6 Digital Marketing Trends that will Dominate 2018

By Marcelle Smith The field of marketing is growing and developing each day. In all areas of marketing, technology has not stopped improving and is becoming more prominent. Year-to-year advancements bring new changes. As marketers, it is tremendously important to be up to date with modern trends. Therefore, we must consider the significance and frequency… Continue reading Top 6 Digital Marketing Trends that will Dominate 2018