Customer Care: the most Powerful Marketing Engine

By Maria Valentina Sansur 

Marketers’ primary focus is catching the attention of a specific audience. However, the most difficult part is actually retaining their interest, which is where customer satisfaction comes in. Having the customer’s approval is the smear of your bagel. Customers are the forefront of any marketing strategy. If we do not exceed customers’ expectations, they simply would not repeat the business, or at least not with you. Satisfactory services give incentive to recurring business that establishes a strong customer loyalty. (more…)

5 Ways to Differentiate Yourself in an Over-Saturated Blogging Environment

By Marcelle Smith

With improvements in technology, digital culture has developed, and the amount of user-friendly blogging sites has increased. This makes it that much harder to receive adequate attention for your blog. However, there are things you can do to set your blog apart from others and receive the attention you deserve. Want to learn some ways distinguish yourself in a sea of bloggers? (more…)

The Golden Circle: The Secret behind Great Influencers

By Maria Valentina Sansur 

If you are pursuing a major in marketing you should definitely know the tricks of influence. However, this article is addressed to any future professional because being a good communicator is a ‘must have’ skill on any industry of interest.

I bet you have asked yourself, why are some companies more influential than others? Or what makes a person more inspiring than others? The Golden Circle, a theory by Simon Sinek, explains what motivates people. The theory is integrated by three components: WHAT, HOW and WHY. (more…)