Customer Care: the most Powerful Marketing Engine

By Maria Valentina Sansur  Marketers’ primary focus is catching the attention of a specific audience. However, the most difficult part is actually retaining their interest, which is where customer satisfaction comes in. Having the customer’s approval is the smear of your bagel. Customers are the forefront of any marketing strategy. If we do not exceed… Continue reading Customer Care: the most Powerful Marketing Engine

AMA Tampa Bay “Marketer of the Year” Event

By Marcelle Smith The AMA Tampa Bay “Marketer of the Year” (MOY) Event is an award ceremony recognizing marketers within the Tampa Bay Area who have displayed their knowledge of current trends through outstanding campaigns throughout 2017. There are 16 organizations participating this year that will have the opportunity to win awards in multiple categories!… Continue reading AMA Tampa Bay “Marketer of the Year” Event

5 Ways to Differentiate Yourself in an Over-Saturated Blogging Environment

By Marcelle Smith With improvements in technology, digital culture has developed, and the amount of user-friendly blogging sites has increased. This makes it that much harder to receive adequate attention for your blog. However, there are things you can do to set your blog apart from others and receive the attention you deserve. Want to… Continue reading 5 Ways to Differentiate Yourself in an Over-Saturated Blogging Environment

The Golden Circle: The Secret behind Great Influencers

By Maria Valentina Sansur  If you are pursuing a major in marketing you should definitely know the tricks of influence. However, this article is addressed to any future professional because being a good communicator is a ‘must have’ skill on any industry of interest. I bet you have asked yourself, why are some companies more… Continue reading The Golden Circle: The Secret behind Great Influencers

Mars Puts $1.4 Billion-Plus Global Media Business in Review, Looks to Consolidate With One Agency

By Jori Ayers Mars agency, a conglomerate with popular well-known brands like M&M’s, Snickers, and Pedigree, looks to combine its global media business with one agency.  The three agencies that the company currently works for are MediaCom, Starcom, and Omnicom’s OMD. This is a 1.4 billion plus global media business that's in review. Since 2014, MediaCom… Continue reading Mars Puts $1.4 Billion-Plus Global Media Business in Review, Looks to Consolidate With One Agency