Storytelling: A Way to Connect

By Maria Valentina Sansur We all have witnessed an amazing presentation made by someone in our speech class, but what makes him or her stand out from the rest? It’s the way they decide to organize their ideas and narrate their story that makes them a great speaker. How a story is told is more important… Continue reading Storytelling: A Way to Connect

A Sip of the Contrast Principle

By Maria Valentina Sansur All future professionals, regardless of the major, have one thing in common: a thirst for knowledge. We like researching about different fields in our major, possible jobs, average salaries and so on. We google everything. However, we sometimes forget about a good source of information: books. In the marketing field, I… Continue reading A Sip of the Contrast Principle

Top 6 Digital Marketing Trends that will Dominate 2018

By Marcelle Smith The field of marketing is growing and developing each day. In all areas of marketing, technology has not stopped improving and is becoming more prominent. Year-to-year advancements bring new changes. As marketers, it is tremendously important to be up to date with modern trends. Therefore, we must consider the significance and frequency… Continue reading Top 6 Digital Marketing Trends that will Dominate 2018

Customer Care: the most Powerful Marketing Engine

By Maria Valentina Sansur  Marketers’ primary focus is catching the attention of a specific audience. However, the most difficult part is actually retaining their interest, which is where customer satisfaction comes in. Having the customer’s approval is the smear of your bagel. Customers are the forefront of any marketing strategy. If we do not exceed… Continue reading Customer Care: the most Powerful Marketing Engine

Google tightens YouTube rules to clean things up for advertisers

By Jori Ayers Google is starting to make some major changes to the YouTube advertising rules in efforts to clean up things with advertisers. YouTube is enforcing strict rules when it comes to their advertisement policy for certain types of videos being posted. The site will introduce a new cross-check process for the top notch YouTubers… Continue reading Google tightens YouTube rules to clean things up for advertisers